consumers

When Gabriel wants a new pair of shoes, his mom gives him a price limit and he searches for the best deal available.

Examines the problem of racism in the American marketplace, covering such topics as stereotyping, legal protection, consumer racial profiling, and shoplifting.

Explores the issues of consumerism, its origins, and the role of advertising. Explains how consumerism affects children and persons in poorer countries.

Explains how to understand the small pieces of data and information people consume everyday. Discusses the effects of misconstruing data in fields such as business, law, advertising, politics, engineering, and parenting.

Explores the factors that shape our likes, dislikes, and emotional responses to situations and things. Examines the psychological, marketing, and neurological forces at play in personal and collective tastes.

Discusses how products are advertised on all types of media, including how pop culture pushes products on the public.

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands"--Provided by publisher.

Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.

Discusses the economic concepts of producers and consumers, describing goods and services, buying and selling, spending, paying for goods and services, workers, and more.

Presents an account of the author's attempts to learn about the lives, personalities, and dreams of the people who make his five favorite clothing items, and discusses the forces, politics, and economics of globalized labor in Bangladesh, Cambodia, China, and other places where garment workers live in poverty.