A history of the McDonald's Corporation, from the first drive-in restaurant opened by the McDonald brothers in Pasadena in 1937 through the opening of franchises in Iceland, Kuwait, and Bulgaria, focusing on the leadership of entrepreneur Ray Kroc.
Presents the story behind the McDonald's corporation, describing its first restaurant in 1955 and how Ray Kroc built it into a multimillion-dollar business.
Examines the early life of Ray Kroc, shares the story of how he started the McDonald's chain of fast food restaurants, and discusses his contributions to charity, and his purchase of the San Diego Padres.
A biography of the businessman whose purchase of a small restaurant in the 1950s resulted in the international chain of McDonald's restaurants. Includes information on setting goals.
