With a sprinkle of creativity, a dash of curiosity, and a can-do attitude, Alice is ready to confront any kitchen challenge, from catering a mad tea party to baking an unbirthday cake for the Queen of Hearts. Her friends Dad Hatter and his son Hattie, Fergie the White Rabbit, Alice's pet cat Dinah, and the not-evil-Queen of Hearts and her daughter Princess Rosa, who are of Latino heritage, make her world fun and filled with friendship.