trademarks

"[The authors] explore and share the origin stories of how every team in the history of the National Hockey League was named and why they look the way they do"--Back cover.

Presents case studies of logo, symbol, and icon creation at twenty-three studios, describing the process from inspiration to adaptation for various formats, and covering such customers as Nike, Audi, Bank of America, and the Los Angeles Philharmonic.

Presents a gallery of advertising logos from the 1940s and 1950s, each with an indication of the designer and the product it was created to promote; grouped in the categories of people and figures, science and industry, let's eat, animals, circles and shapes, transportation, foreign, and typography.

A collection of 732 American trademarks and symbols that offers a representative overview of major past and current trends in American trademark design.