trademarks

Presents an introduction to intellectual property, discusses the process of patenting and how to determine whether an invention qualifies for a patent, features information about copyrights and other commercial identifiers, and explains how to enforce and profit from intellectual property rights.

Explains the difference between patents, trademarks, and copyrights; discusses why and when such protections are necessary; and offers guidance on the process of securing the legal rights to ideas, inventions, and other intellectual property.

Discusses the origin and development of well-known products and the importance of their brand names.

Presents a collection of interesting facts about major product brands including how they got their names and logos as well as information on the history of such products such as Heinz Ketchup and Wrigley gum.