persuasion (psychology)

Gives practical strategies and suggestions for understanding the cult phenomenon and helping cult members break free.

Describes a variety of career options for people with excellent communication and leadership skills, looking at the fields of sales, public relations and fund-raising, marketing and advertising, politics, law, and education; discussing job settings, earnings, training and education, and other topics.

Discusses ways to effectively use elements such as persuasion, meaningful language, and humor in public speaking and writing.

The author, a nationally known trial lawyer, shares his insights on how to argue effectively in the courtroom, on the job, and in personal situations, and includes descriptions of some of the cases he has fought during his successful career.

Discusses how to develop appropriate negotiating strategies and describes how they can be used at school and on the job.

Presents a general overview of career opportunities for people with excellent communication and leadership skills, covering sales, public relations and fund-raising, marketing and advertising, politics, law, and education; and discussing job settings, earnings, training and education, and other topics.

Describes various kinds of propaganda, positive and negative, and discusses emotional appeals, the use of language, and logical fallacies, showing young people how to recognize, understand, and not be roped in by misleading messages.

Includes insights into the social expression of Native Americans, Africans, and Europeans.

Discusses how advertising has developed, how companies use it to entice consumers, and the impact of advertising on people, particularly young people.