Built for success

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builtforsuccess

The story of Nike

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

The story of Coca-Cola

Discusses the success of the Coca-Cola product and brand, its various advertising campaigns and popularity around the world, the secrecy surrounding its formula, and other facts about its role in society, and includes a glossary.

The story of Pixar

Presents an illustrated history of Pixar, the computer animation film studio, chronicling its origins, key individuals, and cinematic successes. Includes a glossary.
Cover image of The story of Pixar

The story of Target

2015
A look at the origins, leaders, growth, and products of Target Corporation, the discount retailer founded in 1962, which is the second-largest discount retailer in the United States today.

The story of Lululemon Athletica

2016
A look at the origins, leaders, growth, and innovations of Lululemon Athletica, the Canadian athletic apparel company that was founded in 1998 and today has hundreds of retail locations.

The story of Southwest Airlines

2016
A look at the origins, leaders, growth, and innovations of Southwest Airlines, the low-fare airline that was founded in Texas in 1967 and today carries more than 100 million passengers annually.

The story of Twitter

Explores the origins, leaders, and growth of Twitter, the online social networking and microblogging service. Includes color photographs and a glossary.

The story of Pixar

Presents an illustrated history of Pixar, the computer animation film studio, chronicling its origins, key individuals, and cinematic successes. Includes a glossary.

The story of Facebook

2013
"A look at the origins, leaders, growth, and innovations of Facebook, the online social networking service that was founded in 2004 and today has hundreds of millions of users worldwide"--Provided by publisher.

The story of Amazon.com

2013
"A look at the origins, leaders, growth, and products of Amazon.com, the electronic commerce company that was founded in 1994 and today is the largest online retailer in the United States"--Provided by Publisher.

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