Presents the history of the Nike sports apparel company whose famous logo appears on the clothing of sports greats such as LeBron James, Serena Williams, and Tiger Woods. Describes how Phil Knight created a business from research he did for a Stanford Business School term paper. Discusses how Nike's running shoes' innovative soles and marketing coincided with the fitness boom to create a dominant company.
Presents the story behind the McDonald's corporation, describing its first restaurant in 1955 and how Ray Kroc built it into a multimillion-dollar business.
Presents the history of a coffee company known as Starbucks focusing on marketing director Howard Schultz who brought the company into an espresso coffee market rather than just a roasting coffee beans company. Starbucks soon launched into a major seller of coffee drinks like cappuccinos and caffe lattes.
Presents the history of the Google company. Describes how Larry Page and Sergey Brin met at Stanford and developed the forerunner of the famous Internet search engine. Discusses how the business savvy of Eric Schmidt helped Google to dominate the market.
Presents a look at the origins, leaders, growth, and operations of Wal-Mart, the discount retailing company whose first store opened in 1962 and which today is one of the largest corporations in the world.
A look at the origins, leaders, growth, and products of Amazon.com, the electronic commerce company that was founded in 1994 and today is the largest online retailer in the United States.
A look at the origins, leaders, growth, and innovations of CNN, the cable news channel that was founded in 1980 and today is one of the world's leading 24-hour television news networks.
