advertising, political

Includes a wide range of opinions surrounding negative campaigning.

Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.

Presents the results of a four year study of how political advertisements affect the electorate, revealing that negative or attack commercials actually keep voters away from the polls and are thus used strategically for that purpose.

Examines the role attack ads have played in American presidential elections throughout history, exploring how they originated and how they have been used by both parties for political gain.

Traces the origins and evolution of presidential advertising from banners and broadsides to broadcasing with detailed chapters on the 1952-1980 presidential elections.

Examines how advertisers use psychological methods in order to persuade consumers to purchase their products.

Examines the critical role played by the print and broadcasting media in American politics; the history and impact of this relationship; and the use and abuse of the media in a democratic society.