The hidden persuaders

Examines how advertisers use psychological methods in order to persuade consumers to purchase their products.

Ig Pub.
2007
9780978843106
book

Holdings

hidmidmiidnidwidlocation_codelocationbarcodecallnumdeweycreatedupdated
160564752273732355244761355279WIHS500WIHS81413659.1 PAC659.115814652241736518457