Buyology

truth and lies about why we buy

Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.

Broadway Books
2010
9780385523899
book

Holdings

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3513647688173523035559298822ERHS168EROB020202658.8 LIN658.816427897121736518457
3513648688173523035559298822ERHS168EROB020203658.8 LIN658.816427897121736518457
3848849713521323195559298822PEHS370PEHS71837658.8 LIN658.817089634931736518457