advertising

While working at her uncle's advertising agency, Martina learns the misleading techniques companies use to convince people to buy their products and discovers how to make healthy decisions.

Presents detailed descriptions of more than twenty careers in advertising and marketing, and provides an overview of the position with mention of education, requirements, advancement opportunities, earnings, work environment, and other related information.

Traces the history of advertising from an international perspective, exploring the origins of modern advertising, the development of global advertising trends, the strategies and controversies that have shaped the industry, and other related topics.

Contains all of the photographs used in the Milk Mustache advertising campaign and includes behind-the-scenes information about the ad's creation, the celebrities it profiled, and the rip-offs the ad inspired.