advertising

Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products.

Provides a brief overview of the history of advertising; discusses advertising strategies, techniques, and tricks; and includes case studies and activities designed to help readers become smarter consumers.

Discusses the history of advertising and describes how businesses use advertisement to target consumers, taking a look at print, Internet, and television ads as well as viral marketing.

Explores how the advertising industry attempts to win the purchasing power of kids and influence their buying choices and those of their parents.

Discusses addiction to cigarettes, how it is encouraged by advertising, the physiological damage it can cause, reasons to avoid starting, and ways to quit.

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

Discusses how advertising has developed, how companies use it to entice consumers, and the impact of advertising on people, particularly young people.

When Arthur sees advertisements for the amazing doggy Treat Timer, he decides to earn enough money to buy it for his dog Pal.

When Lyle the crocodile visits Mr. Primm's advertising office, he is almost recruited as the Krispie Krunchie Krackles cereal spokesperson.