advertising

Examines how the advertising industry has changed in recent years, discussing how those changes have impacted the television industry and explaining what those changes mean for the future of media.

A history of advertising, focusing on the 1960s, discussing the industry's anticipation of the youth rebellion of the decade, and looking at how the businesses of advertising and men's clothing teamed up to create and benefit from the cultural revolution.

Discusses advertising as a form of communication and describes the different methods of advertising and their uses.

Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.

Presents an examination of the impact of advertising on society, providing an analysis of print advertisements, television commercials, classified ads, product placement, and more, explaining the psychological needs that they target.

Surveys packaging throughout the history and explores the meanings hidden in the most familiar boxes, bottles, cans, and tubes that are found in every home.

Amory Blaine, a handsome, wealthy Princeton student, experiences love, war, and poverty on his path toward self-realization in the World War I era.

Examines how advertisers use psychological methods in order to persuade consumers to purchase their products.