advertising

Offers advice to young students on how to write an effective advertisement, explaining how ads work and the information they contain, discussing how to win the intended audience's attention, create a design, and do a final draft, and providing a sample outline.

Presents an overview of the history of Coca-Cola, telling the story of its invention over one hundred years ago, examining its marketing, distribution, promotion, merchandising, and bottling, and including vintage photographs, calendars, and collectibles.

Explores the content and methods of presentation of advertising and its effects on our lives.

Explores how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society progressed through the twentieth century.

A young boy who refuses to believe that the lemonade at his stand could taste that bad tries many things to improve business.