advertising

Cover title: Publicity and display ideas for libraries. Contains display ideas with instructions for windows, bulletin boards, walls, clubs, projects, etc.

Looks at the success of the advertising company and at the personal challenges Caroline Jones faced as an African-American woman in the advertising industry.

Explains the importance of creating buzz about a product or company and reveals the strategies that top buzz brokers have used to create buzz about major brands such as America Online, Esprit, and Nintendo.

Sarah longs to find a way to be someone special, and when her friend's Chinese restaurant needs customers, she finds a special way to save it.

A collection of eight short essays that appeared as introductory essays for eight successive WPP annual reports.

Although he is famous for his many Dunker's Delight commercials, sixteen-year old Bobby secretly wants to be just another normal kid on the high school basketball team.