management

Examines various trends that have transformed big-time college football and the role of the student-athlete since the 1960s.

Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.

Collection of essays that provide varied perspectives on developing effective public relations programs for school library media centers.

Examines the impact overconsumption has had on natural resources in the United States, China, India, Germany, and Brazil, and describes government actions and strategies that can reduce energy consumption and aid in the search for alternative sources.

Contains entries that provide information on theories, research, terms, concepts, ideas, and histories on educational leadership and school administration, including biographical sketches; arranged alphabetically from A to K, with an index.

Text, photographs, illustrations, and quotes describe the business side of soccer.

Describes the characteristics of small businesses, why many people find them attractive, and how to start and manage a small business.

Introduces the basics of understanding what it means to be an entrepreneur.

Introduces the basics of understanding time management and workflow in a business.