creative ability in business

Explores the phenomenon of mass collaboration demonstrated by MySpace, Second Life, and the Human Genome Project, sharing success stories and describing how businesses can use such open source strategies effectively.

Explains how businesses can increase their chances of success by encouraging their employees to instigate change and envision new ways of doing things.

Discusses how anyone can make use of a visual thinking tool such as drawing on a napkin to solve problems, develop and sell business ideas, and share insights.

Offers business professionals advice on developing the creative skills necessary for success and describes the five categories all successful people fall into.