creative ability in business

Describes six principles aimed at helping small businesses succeed, discussing how to decide what is important, set goals, align systems, work a plan, increase innovation, and review practices and processes.

Profiles entrepreneurs who have turned their visions into realities and had a significant impact on world history.

Consultant Gordon MacKenzie discusses his years at Hallmark Cards where he held the title of Creative Paradox, and offers insights on how to maintain creativity in a corporate setting.

Explains how people can transform their businesses, careers, family life, and relationships.

On cover: How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world. Based on an international study of innovation.

Argues that it is crucial for companies to promote creativity among their employees in order to thrive in the modern world, explains how the lack of creativity in the workplace can be traced back to failures in the education system, and offers strategies for engaging employees and students to be more creative.

Examines the move toward large-scale collaboration in business, discussing the creative participation of consumers in industry and the role of the Internet in this transformation, noting developments such as MySpace, YouTube, and Flickr.

Recounts the success stories of entrepreneurs who were able to found profitable companies or make lucrative developments through a combination of imagination and luck.