brand name products

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brand name products

Cooking for kids bible

A guide to cooking for kids, offering tips on how to instill healthy eating habits in children, and featuring suggestions for snacks and classroom treats, ideas for parties, tips on teaching kids to cook, and recipes.

Betty Crocker fix with a mix desserts

100 sensational sweets made easy with a mix
2010
Contains recipes for one hundred cakes, cupcakes, cookies and bars, and other desserts made with a mix, and includes a selection of recipes for gluten-free desserts.

From Altoids to Zima

the surprising stories behind 125 brand names
2004
Presents a guide to the meanings and stories behind over 125 well known brand names, arranged by product type, and includes food, clothes, cars, household furnishings, and cell phones.

No logo

no space, no choice, no jobs
2010
Examines the recent grassroots backlash against companies with omnipresent logo visibility and giant corporate powers.

Hello, my name is awesome

how to create brand names that stick
Presents a guide to successfully select names for companies and products that make a good first impression, are memorable, convey the desired characteristics, and generate buzz. Offers examples of naming successes and failures.

Silly snacks

Classroom treats : cookie dough fun
2006

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