brand name products

Examines the recent grassroots backlash against companies with omnipresent logo visibility and giant corporate powers.

Presents a guide to successfully select names for companies and products that make a good first impression, are memorable, convey the desired characteristics, and generate buzz. Offers examples of naming successes and failures.

Explores how advertising agencies and marketers have taken advantage of the Internet and other technologies to sell their products to consumers.

Explains what makes profitable brand relations work, revealing how consumers are swayed to buy, and continue buying, specific products.