brand name products

Examines the popularization of fashion, explaining how marketers and branding experts have turned simple clothes and accessories into objects of desire that have altered society's fashion sense and influenced how Americans shop.

Explains the strategies of companies whose Web marketing has been successful, describing the technologies and techniques they have used, including rich media, interstitials, and virtual communities.

A collection of recipes for dishes that use Sandra Lee's combination of fresh and prepackaged or prepared ingredients, as featured on her Food Network television show, with recipes for appetizers, salads, sides, soups, desserts, entrees, and cocktails.

Presents over two hundred recipes for cookies, brownies, bars, pies, cakes, and other desserts; and includes baking tips and decorating ideas.

Examines the largely underground system of information, protest, and planning forming throughout the world in response to Western corporate exploitation of the Third World, and argues that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement.

Tells the success stories of many American products, including some so successful that the brand name has entered the language, such as Scotch tape.