public relations

A guide to developing a public relations program to promote school libraries to students, faculty, school boards, administration, parents, and the community, with advice on getting publicity and media coverage, and offering promotional activites and ideas.

Presents information about a variety of public relations careers, including copywriters, desktop publishing designers, and publicists. Provides a brief summary of each career, descriptions of the duties and responsibilities involved, the education and training requirements, and suggestions on how to gain experience in a particular job.

A practical handbook for librarians dealing with the whys, the hows, and the tricks of the trade of library public relations.

Resource guide for librarians on public relations with information on how to spotlight special events, developing a "we care" environment, and more.

Presents a comprehensive guide to a number of career opportunities in the fields of advertising and public relations, and includes information on special skills and education, training, salaries and advancement prospects, and much more.

Discusses how to work with parents to achieve support.

A practical guide to minimize risks when dealing with police officers and law enforcement procedures.

Offers advice to professional librarians on how to sell the importance of library media center services to administrators who, by virture of having control over school budgets, hold the key to the future survival of school libraries.