public relations

Ideas and suggestions for providing materials, services, displays, and programs, and how to promote them.

Games, contests, and puzzles that acquaint students with popular authors and titles to pique their interest in reading for pleasure.

Discusses career opportunities available for people who love to talk, providing advice from professionals in the fields of sales, teaching, government and politics, public relations, entertainment, and others; and includes information on qualifications, and job outlook.

Shows librarians how to use the World Wide Web as a marketing tool, covering teacher, student, and community outreach, special events, promotional strategies, and such electronic possibilities as virtual book tours and virtual author visits.

Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.

A comprehensive biography of billionaire businessman Donald Trump that describes how he went from an unknown real-estate developer to a global magnate.

Presents different points of view about police conduct, including brutality, corruption, and reform.

A former high school principal discusses ways school librarians can market their services to school administrators, teachers, students, and parents to keep their libraries in good standing with both the staff and the community.

Examines the widely varying duties of law enforcement officials and how their functions affect society, discussing the impact of their presence and their role in maintaining order and keeping the peace.