internet marketing

The author shares the story of his experiences as senior vice president of communications for Value America, an Internet retailing service that was powered by a steady influx of investor money, but which never seemed to work and ended up crashing hard when Wall Street began to demand results.

Explains the strategies of companies whose Web marketing has been successful, describing the technologies and techniques they have used, including rich media, interstitials, and virtual communities.

Profiles one hundred of the weirdest auctions featured on the online auction site eBay, including auctions for Britney Spears's pregnancy test, a spare kidney, Bob Dylan's childhood home, and the world's largest french fry.

Provides an overview of the life and career of Andrew Mason, the creator of the deal-of-the-day web site Groupon.

This book tells about Craigslist, a site providing a service to the Internet community, and its developer, Craig Newmark.

This book introduces careers in e-marketing, offering information on computer learning camps, internships, and educational institutions that offer an e-commerce major.

Explains how to use social media to make a significant difference in the world by effectively focusing, grabbing attention, engaging, and taking action.

Offers advice for generating business-to-business sales and leads by marketing through social media such as Facebook and Twitter.

A social media expert seeks to change the way marketers fight to make their customers happy by providing a blueprint to effective social media marketing strategies.