internet marketing

Traces the rise of Groupon from a tiny startup to an online giant, describing how owner Andrew Mason turned down Google's buyout offer and adopted an upbeat, transparent office culture while innovating a new model for commerce.

A contributing editor at "Wired" examines the way entertainment has shifted in the face of new media and discusses how visionaries like Will Wright, James Cameron, and Damon Lindelof are changing how people play, relax, and think.

Explores the life of the creator of Netflix, including his childhood, the company's faith in new technology, and the Qwikster debacle.

Explains the role of live updates?adding content or fixing problems after the product has launched?in maintaining a business's success. The importance of properly managing finances, company resources, and personnel while expanding is also emphasized.

Explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers.

A guide to getting started in the music industry, covering new markets for musician, and how to use social media websites for self-promotion.

Describes certain business and economic models that are often applied in relation to wealth distribution, arguing that products that are in low demand or have low sales volume can collectively make up a market share that rivals the relatively few current bestsellers.