consumer behavior

Explores the influence of mass-produced, inexpensive goods on economics and society, discussing outsourcing, technology, globalization, deregulation, and related topics, and contending that such practices are harmful.

The authors examines the decisions that people as a whole make regarding their finances and health, and offer suggestions on how to make it easier for people to make more beneficial choices.

Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.