consumer behavior

Explains how companies can change their business focus to how enjoyable an experience they can give customers, discussing the many different kinds of physical, emotional, intellectual, and spiritual value that products and services can provide.

Retail anthropologist Paco Underhill discusses why people enjoy shopping, how merchants attempt to control their customers, and how shoppers interact with their retail environment.

Discusses the history of energy and the search for efficiency and focuses on how to live sustainably while caring for the environment and the future of our planet. Examines the fact that, while we already have the technology and knowledge to live sustainably, little progress has been made to achieve that goal.

A witty report on our evolving shopping culture and why we shop and buy the way we do.

Relates the complexities of economics to everyday life, illustrating basic aspects of economic theory by showing how they are used in the grocery store, when purchasing an automobile, or in deciding whether or not to run when pursued by a bully.

Explores the reasons why irrational thought often overcomes level-headed practices, explaining the structural patterns that cause people to make the same mistakes repeatedly, with new insight into the 2008 financial crisis.

Explores the influence of mass-produced, inexpensive goods on economics and society, discussing outsourcing, technology, globalization, deregulation, and related topics, and contending that such practices are harmful.